Long popular with consumers looking for a place to store documents, photos, and more, Dropbox has set its sights on business for its next leg of growth. Shortening the distance between employer and employeeĭropbox is counting on these capabilities to help it grow its commercial document business. HelloSign originally began as virtual faxing service HelloFax, and still offers faxing capabilities. Such services also would be particularly helpful in situations like insurance claims, mortgage applications, real estate closings, and employee onboarding. HelloSign says this feature is especially useful on mobile devices, where interactive PDFs are a challenge. Enter data once, and HelloWorks populates that information throughout a document where needed on successive uses. It does so by creating unique input forms that query a user initially, but ultimately minimizes the amount of manual data entry the user is required to perform. But HelloSign is essentially trying to eliminate that by automatically syncing the data and e-signatures within a file to a company's back-end systems. Online documentation has typically centered around the portable document format (PDF), a file format created by Adobe. HelloSign's workflow application, HelloWorks, is the real reason Dropbox saw it as an attractive purchase. While the e-signature business is useful for Dropbox in its efforts to attract more commercial customers, the acquisition cost alone wouldn't have been worth it if that was all HelloSign offered. The public is also able to use HelloSign's "freemium" model to make up to three document transactions (signatures, or signature requests) per month for free this has attracted millions of users. And extensions to existing platforms like Alphabet's Gmail and Microsoft's OneDrive make its utility available to everyone. One big-name company doing this is Oracle, with HelloSign's e-signature capabilities. One of the advantages of HelloSign, however, is its willingness to create a white-label service to allow customers to integrate its product features under their own branding.
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